Strategic Interventions
Whether considering a new market, trying to turn a corner, reducing sales, needing a new strategic direction or step change growth.
- Interim Roles
- Workshops, facilitation and delivery of strategic/business planning workshops.
- Short term defined projects, examples include:
- Develop Strategy on a Page, Vision into Action, objectives and measures, focus areas and improvement projects.
- KPI development tracker for early warning signs
- Investment preparation materials
- Review and challenge of business plans
- Growth Planning – leading the work to unpick answers to questions such as “What will it take to grow to X Size”
- Review and Solve growing pains or dips in performance
- VASA – Ready to Grow
- VASA – Read to export
- VASA – Ready for Investment
- VASA – Stuck in the sand (Great golf course but can’t hit out of the bunker?!), reviewing under-par expected performance in a booming market, includes profiling competitors and customers and benchmarking company’s own performance.
- Business plan review
- KPI and early warning flag packs
Strategic Support Services
On a retainer or call off ad-hoc hours whenever needed to support the work that you and your teams are doing.
Premium price option available for same day/next day guaranteed service levels.
These can be to do any activity to support your strategy or can be a regular activity including:
- Weekly sector news round up
- Support to win a bid, review of competitors solutions or market trend
- Mailer preparation for social media
- Sales presentation preparation or review
Strategy Implementation Services
What would you get done if you had the time? Implementation of Strategic Initiatives, driving and owning the change. Preparing communications, reports, updates to communicate your strategic project.
- Interim role, a “c-level with no core day job to distract them”
- Company Development Plan – launch and tracking
Competitor Benchmarking
Stop doing academic competitor research that doesn’t drive any real business benefit.
Use the information to benchmark against the core areas that you compete on that are crucial for competitiveness in your industry and use that information to drive a program of change.
Benchmark base line
- Core stats review:
- Revenue, profit, employees, customers, locations, services
Market and Sector investigation
- Deep dive into publicly available information including websites, annual reports, analyst reports.
Competitor insight
- Glance sheets/battlecards
- Where do your competitors draw value from
- Action plan from competitor profiling indicating white space analysis/how to win/best practice.
Sales Team Optimisation Services
An operational review of sales team and recommendations including:
- Sales process
- Evaluating success
- Rewards
- KPIs
- Results
- Sales strategy and planning
- Propositions
- Salesman’s briefcase
- Data
- Mock calls and customer prtend calls
- Conversion analysis
- Bid review
- Collateral review
- Connection with other divisions
- Creation of a sales improvement blueprint.
Professionalising and Scaling Sales
- Sales pitches
- Prospecting new targets, target list review
- Sales team KPIs
- Training packages
- Incentive schemes
- Account management/customer plans
- Forecasting systems
- Collateral – salesman’s briefcase, collateral review and redevelopment aligned to strategy and propositions, battlecards for propositions, glance sheets, google sites.
- KPI sheets
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Strategic Marketing Review
- Is marketing aligned to strategy?
- What results is it getting?
- How does this need to change in the face of Covid19?
- Thought-leadership strategy
- Benchmarked against competitors marketing
- Thought leadership marketing
Customer Insight
- CSAT
- Customer satisfaction surveys
- Roadmap planning and testing with customers